Goodbye Yellow Brick Road – Sunset for Skylogic Research and Droneanalyst

That’s it. After five years of running Skylogic Research and the Droneanalyst blog, I’ve decided to take a sabbatical so I can discern the next adventure. Looking back, it has been quite a journey. Honestly, it’s been a lot of fun to be involved in the formation of the commercial drone industry. When I published my first post on February 2014, titled The Yellow Brick Road of FAA Drone Regulations, drones were new and the public discourse was just beginning. I thought, What better way to help others than to provide a few resource links where others could begin their journey? I remember the debate then was what to call them. Do we call them UAV, UAS, or drones? It’s funny how much people railed against the word “drones.”  But as I and others predicted, this would be the one that would stick in public discourse. The other thing I predicted (and railed against) was the damage that the overhyped forecasts would do to so many. That was in 2015. It saddens me a bit that it took until 2019 for articles like this one to point out the obvious, that the commercial market for unmanned aircraft was going to be slow to take flight and the result would be companies buying up rivals to get a decent revenue stream. Still, over the years I have been fortunate to have met so many enthusiastic and innovative entrepreneurs and business leaders. I am also grateful for the many sponsors, partners, participants,

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Goodbye Yellow Brick Road – Sunset for Skylogic Research and Droneanalyst

That’s it. After five years of running Skylogic Research and the Droneanalyst blog, I’ve decided to take a sabbatical so I can discern the next adventure. Looking back, it has been quite a journey. Honestly, it’s been a lot of fun to be involved in the formation of the commercial drone industry. When I published my first post on February 2014, titled The Yellow Brick Road of FAA Drone Regulations, drones were new and the public discourse was just beginning. I thought, What better way to help others than to provide a few resource links where others could begin their journey? I remember the debate then was what to call them. Do we call them UAV, UAS, or drones? It’s funny how much people railed against the word “drones.”  But as I and others predicted, this would be the one that would stick in public discourse. The other thing I predicted (and railed against) was the damage that the overhyped forecasts would do to so many. That was in 2015. It saddens me a bit that it took until 2019 for articles like this one to point out the obvious, that the commercial market for unmanned aircraft was going to be slow to take flight and the result would be companies buying up rivals to get a decent revenue stream. Still, over the years I have been fortunate to have met so many enthusiastic and innovative entrepreneurs and business leaders. I am also grateful for the many sponsors, partners, participants,

Read more...

Making the Business Case for Your Drone Program

I am happy to announce the release of Making a Successful Business Case for Drone Technology – a blueprint for enterprises to develop a successful business case for a drone-based technology program. Produced in partnership with PrecisionHawk, this reference guide offers enterprise leaders a clear, step-by-step process to analyze, evaluate, and communicate key objectives of a drone program to ensure company-wide adoption. The guide is designed to provide specific guidance for operational managers. It covers a variety of business case topics like setting short and long-term goals, documenting costs, assessing the business impact, and communicating drone program benefits. Organized so you can consume only what you need, this guide provides a generic business case template as well as business case examples, both of which you easily adapt for your specific needs, company, and industry. Here is an excerpt: Adopting a new technology is naturally complicated—from gaining executive buy-in to implementation and training, to ensuring the technology delivers on key objectives. Process oversights, inconclusive value assessments, insufficient support from the right parties, and general delays can derail the project and de-motivate even the most experienced operational manager. A strong and complete business case can make all the difference. The purpose of a business case is to outline the rationale for adopting new technology–in this case drones–and provide a means to continually assess and evaluate the project’s progress. A good business case needs to address key concerns for executives and peers, but in general, should answer four basic questions: What is the

Read more...

Making the Business Case for Your Drone Program

I am happy to announce the release of Making a Successful Business Case for Drone Technology – a blueprint for enterprises to develop a successful business case for a drone-based technology program. Produced in partnership with PrecisionHawk, this reference guide offers enterprise leaders a clear, step-by-step process to analyze, evaluate, and communicate key objectives of a drone program to ensure company-wide adoption. The guide is designed to provide specific guidance for operational managers. It covers a variety of business case topics like setting short and long-term goals, documenting costs, assessing the business impact, and communicating drone program benefits. Organized so you can consume only what you need, this guide provides a generic business case template as well as business case examples, both of which you easily adapt for your specific needs, company, and industry. Here is an excerpt: Adopting a new technology is naturally complicated—from gaining executive buy-in to implementation and training, to ensuring the technology delivers on key objectives. Process oversights, inconclusive value assessments, insufficient support from the right parties, and general delays can derail the project and de-motivate even the most experienced operational manager. A strong and complete business case can make all the difference. The purpose of a business case is to outline the rationale for adopting new technology–in this case drones–and provide a means to continually assess and evaluate the project’s progress. A good business case needs to address key concerns for executives and peers, but in general, should answer four basic questions: What is the

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Amazon’s Drone Delivery Plans: What’s Old, What’s New And When?

Amazon’s Prime Air delivery drone has some great new technology but the service faces strong and persistent regulatory hurdles. Amazon’s drone delivery service is in the news again, this time with a new drone named the “MK27.” As the latest iteration of Amazon’s Prime Air delivery drone, it’s apparently safer, more efficient, and more stable than previous models, according to Amazon’s CEO Worldwide Consumer, Jeff Wilke. Wilke also said the company expects to scale the Prime Air delivery drone quickly, with the hope that it will be able to bring packages to customers “within months.” What’s old? For some, this may sound like déjà vu, and they’d be right. In December 2013, Amazon CEO and Founder Jeff Bezos told “60 Minutes” that drones would be flying to customers’ homes within five years. But that deadline came and went due to the many regulatory and technical hurdles that drone delivery companies face. Since Amazon first announced its plan for a drone delivery service, the company has gone through more than two dozen drone designs, none of which was able to adequately avoid other aircraft, objects, or people on the ground. The Federal Aviation Administration, which regulates commercial drone use in the U.S., has approved previous Amazon drones for test flights, but each new prototype needs a special airworthiness certificate. Notwithstanding, the FAA told Forbes it has approved for Amazon one year of research and testing, allowing the company to operate its new unmanned aircraft for research and development and crew training in authorized flight areas—though not

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