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Why it’s okay to say ‘drones’ (seriously, that’s what they’re called)

The following piece is an excerpt from a story written by Andrew Chapman, CEO of Skymount, a Vancouver-based company  that provides civilian aerial drone services. Chapman chatted with me as well as a few others in the drone space, including Mike Winn of San Francisco-based Drone Deploy. Read the full story here.

Within some parts of the industry there is a strange aversion to the word ‘drone’, and a great deal of effort is being spent in trying to install some other label in its place.

Even if we all agreed it was a good idea to change from drone to another name and went to great expense launching a worldwide marketing blitz to advertise it, at best we could succeed only in changing the terminology within our industry while the rest of the world continues calling them drones. It is a futile exercise.

For better or worse there is no central arbiter of the english language, it is an organic and evolving beast, a product of the constant flow of media and literature references running through our society. Our industry itself is a tiny, tiny dot within the maelstrom of media discussions and debate around the uses and impacts of this technology for humanity, and no amount of drum beating will convince the much larger majority to stop using a word that they’re perfectly happy with.

Google can also help to show us what images are associated with these terms. When we do an image search for ‘drone’ the results are a fairly balanced mix of military and civilian examples (slightly more commercial than military):

google_image_search_drone

However, when we search for ‘UAV’ and ‘UAS’ the images returned are almost entirely military:

google_image_search_uav

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Phantom 2 Vision+ is the most killer drone out there

Photo courtesy of Rhett Lewis, Atomic City Films

Photo courtesy of Rhett Lewis, Atomic City Film.

I spent this past weekend at Cine Gear Expo LA at Paramount Studios with some really talented filmmakers, primarily hanging out at the CopterShop and DJI tent (oh, also the In-N-Out truck), working with a ton of filmmakers on integrating drones into their tool bag of camera equipment.

If you didn’t get to spend your weekend surrounded by Phantom 2 Vision +’s like I did, or never have in your life, you are missing out. Because what are we recommending filmmakers use? This guy! The Phantom 2 Vision +! And I can say, spending an entire weekend with the Phantom 2 Vision + has me hooked.

I bought my Phantom 1 about this time last year, and I have so many regrets not waiting for this one! It’s everything you could want, ready to go in one piece. Gimbal? Check. HD camera? Check. Adorable design? Check.

It turns out my friends and really talented film producers Rhett and Burke Lewis at Atomic City Film use a Phantom themselves. In fact, here’s a promo video they made of the Phantom.

Advice: skip the Phantom 1. You’ll have to mess around with adding on a gimbal and FPV (first-person view,where you can see exactly what the camera is seeing, live) yourself. This all -in-one package is reasonably priced considering how much it would cost to buy each of these items on its own.

The Phantom 2 Vision + is on sale for $1299 at CopterShop right now — check it out for yourself!

Okay, disclaimer, if you’re trying to shoot Skyfall or the Smurfs 2, maybe you want to go with something a little more professional (that can hold a dSLR or RED Epic). But if you’re on a budget, this drone is your best friend.

So it’s safe to say this is on my Christmas-in-July wishlist this year.

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